Kolkata a Branded City Needs Branding to Get Back its Glory
An Introduction to City Branding We better recognize and value a product by its brand. When we see a branded product, we immediately associate it with the value that the brand of the product retains. The same is true about a city. A city becomes a brand on the strength of its historical heritage, cultural values, architectural marvels, tourist spots, etc. These are the attributes by virtue of which one city is different from the other. When we see a picture of �The Statue of Liberty� anywhere, we instantly identify New York City that it belongs to. Paris, the capital city of France, is an international brand name in the field of art and fashion. Here lies the concept of city branding. And, it is not something new. It came into being long back. City branding is a powerful marketing concept that businesses are utilizing for higher returns on investment. The History of Kolkata, a Branded City The history of Kolkata is rich and vibrant. It is what Kol...