Does Media Thrive on Sensationalism

The scenario of commercial industries such as media, IT, hospitality and likes is highly competitive. The adage �Strike the iron when it is hot� is one of the key secrets to survival in the current dog-eat-dog world. Media is no exception. Sensationalism is the new-age success recipe in the field of print and digital journalism . Both digital media and print media are neck-and-neck in competition for a lion�s share of the market. Print newspapers are engaged in a rat race for increasing their own circulation. Advertisement is the chief source of revenue for a print media house. A newspaper needs to extend its circulation in order to get more advertisements. Evidently, print media sensationalize news and serve it as a spicy dish for the readers to feed on. Digital media is steps ahead of print media when it comes to practicing sensationalism. Television news channels or digital media companies are racing against each other at a break-neck speed for higher TRP. Sensationalism is th...